Brightline officials recently announced a strategic partnership with Richard Branson’s Virgin Group. In exchange for a stake in the company, the trains will be rebranded as Virgin Trains USA in 2019. Backed by Fortress Investments, Brightline operates passenger service between West Palm beach, Fort Lauderdale, and Miami over the tracks of the Florida East Coast Railroad. Brightline is currently seeking regulatory approval to construct a new line from West Palm Beach to Orlando Airport. The Virgin Group is a multinational conglomerate focused on travel, hotels, media, technology, telecommunications, music and entertainment, and financial and health services among other ventures.